Instagram is queen?
Updated: Apr 12, 2019
Well, spring break is over and I'm in the home stretch of this new course.
Here's a surprise: the unit where I learned the MOST from my students was the unit on changing advertising dynamics & instagram influencers. When I asked them what advertising format they found most persuasive, most students agreed that instagram has the most influence over their purchasing habits.
(My response was that I'm most persuaded by foods ads on TV.) We talked a lot about the trends towards "nano-influencers" (influencers with fewer than 5000 followers) and how utilizing this could help advertisers: 1) reduce costs, as they pay nano-influencers primarily in product; and, 2) increase connection and authenticity between consumer and influencer. Yet, we also discussed the question....how does this add to the issue with exploitation in this emerging advertising sector?
I'm going to try to update more now that I've started to better understand the strengths and weaknesses of the course design this semester. This first new course I developed was exciting, but ambitious and thus encountered a few bumps along the way. I'm planning to post my syllabus soon.